BLUE RUIN is an award winning classic American revenge story. Although dark and exciting it has a subtle comic edge. The brief was to position the film as an upmarket sophisticated thriller favouring a male audience. This is an Indie thriller, but to move it beyond this niche we aimed the campaign at a more mainstream audience who favour TV successes such as Breaking Bad and films by the Coen Brothers and David Fincher, gauging feedback from reviews.
“Easily the most suspenseful American film of the year. A thriller that feels like lightning across a quiet night sky; sudden, terrifying, and excitingly singular.”
"Intelligent and thrilling... recalls the dark wit of the Coens."
Working with only screengrabs and without a particularly well known cast, it was technically challenging but creatively allowed us more freedom with our concepts.
We looked at four key routes; On the Run, Revenge can be Corrosive, The Voyeur and The Standoff.